Siemens
Munich - Germany
Sielink Identity
For their new e- B to B business solution, not only did we create a name, SieLink, that conveyed the essence of the brand—which finances all types of business equipment via the Internet—but we also established its branding strategy, advertising campaign, promotional pieces and Web content. All of the visual imagery plays up SieLink’s easy, efficient and empowering aspects, with a logo that features an arrow through a type treatment and visual communications showcasing vehicles that link one place to the next.
Siemens
Munich - Germany
Sielink Identity
For their new e- B to B business solution, not only did we create a name, SieLink, that conveyed the essence of the brand—which finances all types of business equipment via the Internet—but we also established its branding strategy, advertising campaign, promotional pieces and Web content. All of the visual imagery plays up SieLink’s easy, efficient and empowering aspects, with a logo that features an arrow through a type treatment and visual communications showcasing vehicles that link one place to the next.
