Artron Art Center
Shenzhen - China
Identity and Wayfinding System
Artron is China's Leading arts publisher as well as Asia's pre-eminent portal for the art world. The project encompassed five principal functions: printing production, executive offices, museum-style gallery spaces, a high-end book store, and unique indoor and outdoor recreational spaces. The building's radical floor plan (that allowed for the maximum footprint) was the inspiration for the logo mark for the 440,000 square foot building, designed by the Chinese architectural firm Urbanus. Directional signs and various internal graphics utilize pictograms in order to transcend language. An activity-driven color code was used for various functions and departments within the space. Glass expanses inside the building provided and opportunity to display artwork that reinforces Artron's DNA, insuring an art presence throughout the building. This solution enhances the established brand concept and creates a unified experience within the building.
Artron Art Center 雅昌艺术中心
深圳 - 中国
形象标识和向导系统设计
雅昌是中国领先的艺术出版商，同时也是亚洲艺术世界出类拔萃的门户。该项目包含五个主要方面：印刷生产，行政办公室，博物馆式的画廊空间，一个高端书店，以及独特的室内和室外休闲空间。其标识设计的灵感来源于这座由中国Urbanus都市实践建筑事务所设计的440000平方英尺建筑的基础平面图。指示标志和各种内部图形采用了象形的方式，以跨越语言的隔阂。颜色的使用方式是基于活动而改变的，被应用于在该空间内的各种功能和各个部门。建筑内大面积的玻璃提升了显示作品的机会，从而更强烈地体现出雅昌的DNA，以确保整座建筑的艺术氛围。这个解决方案增强了既定的品牌理念，更创建了建筑物内的统一的体验。
