Schuberth
Magdeburg - Germany
Branding Identity

designwajskol undertook a careful analysis of the history of Schuberth to reveal the DNA of the brand. The company's image needed to be refreshed primarily to express the passion and excitement of extreme sports. What was needed, was to inject the brand with the excitement of racing and to create an emotional connection with the rider. In a strategic move, designwajskol chose to keep the "Engineered in Germany" tagline and even emphasize it, banking on Germany's high-ranking reputation in the automotive/safety industries.