racecar

Schuberth
Magdeburg - Germany
Branding Identity

designwajskol undertook a careful analysis of the history of Schuberth to reveal the DNA of the brand. The company's image needed to be refreshed primarily to express the passion and excitement of extreme sports. What was needed, was to inject the brand with the excitement of racing and to create an emotional connection with the rider. In a strategic move, designwajskol chose to keep the "Engineered in Germany" tagline and even emphasize it, banking on Germany's high-ranking reputation in the automotive/safety industries.

Schuberth
马格德堡 - 德国
品牌形象设计

designwajskol对Schuberth历史进行了仔细的分析,以揭示品牌的DNA。该公司的形象需要被更新改变,来更直接地表达的极限运动的激情和兴奋。它所需要的是将赛车的兴奋注入品牌,打造与骑手的情感联系。在战略策划中,designwajskol选择了保留“德国设计”的口号,甚至强调了这一点,这得益于德国在汽车和安全产业里高排名的声誉。

designwajskol is a global strategic design consultancy firm based in New York City with satellite offices in Milan, Amsterdam and Kunming China.

designwajskol是一家位于纽约的国际型设计顾问公司,在米兰,阿姆斯特丹和昆明皆设有分部。