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Whitney Museum
New York - USA
Identity and Publication Design

The Whitney was going through a significant transition when designwajskol was engaged to handle all of the museum's internal publications. At the time, it was considered important to convey the idea that the Whitney was a museum of American art. As a result, the entire name would have to be used in a logo-mark. Seeking to highlight the idea of American art, the word American was encapsulated in a box that recalled one of the stripes of our nation's flag.

Whitney Museum 惠特尼博物馆
纽约 - 美国
形象标识和出版物设计

当designwajskol开始接手掌管惠特尼美国艺术博物馆的全部内部出版物时,它正发生着重要而关键的变化。在这个阶段,能够传递出惠特尼是展现美国艺术的博物馆是非常重要的。所以,这整个名字都得在一个标识当中展现。为了能够突出美国艺术的观念,我们将“美国”这个词融入了一个长方形长条,以象征美国星条旗上的条形图形中的一部分。

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designwajskol is a global strategic design consultancy firm based in New York City with satellite offices in Milan, Amsterdam and Kunming China.

designwajskol是一家位于纽约的国际型设计顾问公司,在米兰,阿姆斯特丹和昆明皆设有分部。