Whitney Museum
New York - USA
Identity and Publication Design

The Whitney was going through a significant transition when designwajskol was engaged to handle all of the museum's internal publications. At the time, it was considered important to convey the idea that the Whitney was a museum of American art. As a result, the entire name would have to be used in a logo-mark. Seeking to highlight the idea of American art, the word American was encapsulated in a box that recalled one of the stripes of our nation's flag.

Whitney Museum 惠特尼博物馆
纽约 - 美国




designwajskol is a global strategic design consultancy firm based in New York City with satellite offices in Milan, Amsterdam and Kunming China.